Panasonic Life Solutions India today announced the launch of its new Panasonic EBXL Wires – 90 Meter Range, engineered to deliver significantly enhanced safety, durability, and electrical performance for modern residential and commercial installations.

At Panasonic, electrical wiring is not seen merely as a connectivity solution, but as a critical safety component in every home, building, and workplace. With increasing awareness around electrical safety, the company continues to reinforce its philosophy that safety is not an added feature—it is engineered into every detail.

Built on Panasonic’s global technology expertise and manufactured in an automated, ISO-certified facility, the EBXL range complies with IS 17048 standards and is RoHS compliant, ensuring high material purity, environmental safety, and long-term operational reliability.

The new wires are made with high-quality Japanese copper (99.97% purity) and feature Electron Beam Cross-Linked (EBXL) HFFR insulation, offering low smoke, zero halogen emissions, and a high 33% oxygen index for superior fire resistance. This combination not only enhances electrical performance but also helps limit the spread of fire, reduce smoke generation, and improve visibility during emergencies—supporting safer evacuation and minimizing potential damage.

Designed for safety-conscious consumers and modern infrastructure needs, Panasonic EBXL wires offer:

• 100× higher insulation resistance, helping reduce the likelihood of electrical leakage and short circuits
• Up to 75% higher current carrying capacity, enabling stable performance even under higher loads
• 95% visibility during fire events, supporting quicker response and safer evacuation
• Enhanced durability and long-term stability, ensuring consistent performance over time

These features make them ideal for both new construction and retrofit applications, where safety and reliability are paramount.

Yoshiyuki Kato, Managing Director, Panasonic Life Solutions India, said, “Safety is at the heart of every Panasonic product. With EBXL Wires, we are raising the benchmark for electrical safety by combining world-class materials, advanced electron beam technology, and rigorous quality control. Our commitment is to protect lives, property, and peace of mind.”

Aligned with Panasonic’s channel-first approach, the EBXL wires also enable partners to shift the market conversation from price to long-term value—delivering greater safety, reliability, and peace of mind to end users over the lifecycle of the installation.

With a clear technical edge driven by advanced EBXL technology, high-purity Japanese copper, and superior fire safety performance, the product is positioned as a truly premium offering in its category.

As the demand for premium, safety-led electrical solutions continues to grow rapidly within the construction industry, Panasonic expects the EBXL range to play a significant role in this evolving segment and is targeting to capture approximately 8–10% market share in the EBXL category over the next 3–5 years.

Key Highlights of Panasonic EBXL Wires

• Electron Beam Cross-Linked insulation for superior heat & flame resistance
• Made with high-quality Japanese copper (99.97% purity)
• Zero halogen, low smoke for enhanced fire safety
• 33% oxygen index for higher flame retardancy
• Up to 100× higher insulation resistance
• RoHS compliant
• Compliance with IS 17048 standards

The Panasonic EBXL Wires – 90 Meter Range is being launched in Bangalore and will be available initially in select markets. The product will be rolled out across India in a phased manner.

Positioned for premium, safety-conscious consumers, the range is offered across popular conductor sizes. Samples and detailed specifications are available on request.