Language is an emotional thread that connects people instantly as it is a symbol of shared-human experiences. To deepen this connection even in the social media space, ShareChat provides content and community access to Indians in 15 regional languages. With the ease of access to smartphones and high-speed internet, regional creators have started dominating the Indian content ecosystem. The language-first approach is empowering the Bharat audience to create content, create communities, and consume content of their interest in their preferred language, making their experience on social media much more holistic and engaging.
Hindi is the most widely spoken language in the country, with 52.8 crore individuals, or 43.6% of the population using the language for daily communication. Today, thousands of users choose Hindi as their preferred language even while using social media, thereby not losing its essence even in the digital world. As the voice of Bharat, ShareChat also serves over 45 million Hindi language users in a month, and the cities that top the chart are Delhi NCR, Lucknow, and Jaipur. ShareChat revisited the consumption patterns of the Hindi-speaking audience in 2022 and here are some exciting insights for you to dive into.
As per ShareChat, ‘Romance and Relationship’ is the most loved content genre among the Hindi-speaking audience on the platform, followed by Music and Devotion.
Romance and Relationship
With over 80 billion views in 2022, romance and relationships turned out to be the most viewed category in the Hindi language at 43% of the overall Hindi users. More than 3 lakh creators created over 39 lakh content pieces from cities such as Delhi NCR, Lucknow, and Jaipur. @diwani007, has garnered a total of over 1.9 billion views for all their posts on ShareChat in 2022, making them the topmost creator in the romance and relationship category in the Hindi Language.
Music & Dance
As music and dance unite people from different cultures and backgrounds, the category garnered over 44 billion views with 20% of the Hindi users. The music category captured audiences the most, with creators from Delhi, Lucknow, and Jaipur. Over 32K creators from these cities created over 1.1 lakh content pieces in the category each month, with @amir_ali_write_ single-handedly garnering over 280 Million views and being crowned as the top creator in the genre.
Devotion
The third most loved category among Hindi consumers was devotion. More than 15% of the Hindi language users on the platform follow the category. The Hindi content related to devotional songs, places of worship, festivals, and spirituality garnered over 70 billion views on the platform. More than 1.8 lakh creators posted over 18 lakh content pieces from top regions including Delhi, Lucknow, and Jaipur. @kanha_ki_paglii ended the year as the leading creator in the category, with over 570 Million views on the content created by them throughout the year.
Humor and Fun
Laughter is the best medicine, and the Hindi audience on ShareChat is ruling this category with 8.8% actively enjoying the content in Hindi. With more than 40 billion views, comedy content garnered love from users across the country. Cities such as Delhi, Lucknow, and Jaipur saw 1.2 lakh creators who uploaded close to 10 lakh content pieces in the category, with Pankaj Khanna topping the creator chart, with over 2 billion views on their content.
***