Jindal (India) Limited, part of the prestigious B.C. Jindal Group, and one of India’s leading downstream steel products manufacturers, today announced the unveiling of its channel partner loyalty program, ‘JLP Shakti – Jindal India Loyalty Programme’, at a glittering event in Mumbai.
The Mumbai event was part of a series of on-ground activations planned across the country to roll out the program among leading dealers and retailers of coated steel products in Jindal India’s key markets. Prior to this, the company successfully unveiled JLP Shakti in Kolkata, Kanpur and Visakhapatnam through well-curated launch events, each witnessing enthusiastic participation from its dealer and retailer partners.
Through this initiative, the BC Jindal Group, led by Shyam Sunder Jindal, Promoter, BC Jindal Group, plans to strengthen its long-term brand association with esteemed partners through rewards, recognition, and proactive engagement in the region. Additionally, Jindal (India) Limited aims to incentivize loyalty, drive consistent sales performance, and create a digitally connected ecosystem of partners that aligns with the company’s long-term growth and customer engagement strategy through this unique program.
“As one of the leading players in the downstream steel product manufacturing space, we remain committed to further enhancing our presence across regions in India by strengthening our relationship with our partners. In line with this endeavour, we have introduced the JLP Shakti program that will build a digitally connected partner ecosystem, ensuring a stronger, mutually rewarding future. In addition to this, at the Milaap retailer meet, we engaged with our channel partners and apprised them about our premium and innovative product offerings like Jindal Sabrang and NeuColor+ that are witnessing a strong demand in the region,” said a Jindal (India) Limited spokesperson.
Organized in association with the company’s authorized dealer, D. Chandresh Steels Pvt Ltd., the event witnessed enthusiastic partnership from over 100 prominent retailers from the region and senior company officials.
During the Mumbai meet, participants were introduced to the key features of JLP Shakti, including its multi-tier engagement structure, performance-based rewards, transparent tracking mechanisms, and digital dashboards. The programme aims to create a seamless and connected partner ecosystem, aligned with Jindal (India) Limited’s long-term growth and customer engagement strategy.
As part of the engagement, company representatives also outlined the future plans for the region, gathered first-hand feedback from partners, and addressed operational and market-related challenges, reinforcing Jindal (India) Limited’s position as a trusted and long-term partner.
Currently, BC Jindal Group’s Jindal (India) Limited has two advanced manufacturing facilities in West Bengal, and their capabilities include advanced color coating, galvanizing, and galvalume technologies. The company offers a comprehensive range of products across three major divisions that include sheets, pipes, and aluminum foil. With strong brands like Jindal Sabrang, Jindal NeuColour+ and Jindal Rangeen, Jindal (India) Limited dominates the colour-coated sheets market, particularly in Eastern India, and maintains a significant presence across the country. At present, 70% of the company’s total production consists of coated flat steel products, which remains a key area of focus for future growth and expansion.
Jindal India Limited, founded in 1952, is part of B.C. Jindal Group, a leading Indian conglomerate. The group, led by Shyam Sunder Jindal, Promoter, B.C. Jindal Group is engaged in a diverse portfolio of businesses like packaging films, energy & steel products.