ShareChat users shared 21.7 million wishes online setting a new record, making it to the India Book of Records
In a remarkable feat of unity and celebration, ShareChat, India's leading social media platform, has set a new record for the maximum number of wishes shared online garnering a place in the India Book of Records. On the occasion of Janmashtami, ShareChat users shared 21.7 million wishes and set a spectacular record-breaking achievement that has captured the trend of how Indian festivals are celebrated.
ShareChat's Janmashtami celebrations were a huge success, with over 800 million views generated on overall Janmashtami content. 26% of all shares happened in the morning hours 7 – 9 am slot, suggesting that people were eager to start their Janmashtami celebrations early.
ShareChat also saw a number of live broadcasts of Janmashtami celebrations from different temples like the Krishna Temple, Mathura and Vrindavan, Hare Krishna Hill, Bangalore, Iskcon Temples across India, Dwarkadhish Temple, Gujarat and Guruvayur Temple, Kerala. These live sessions garnered over two million views. Additionally, ShareChat users spent over 19 million minutes engaging in heart-warming discussions and captivating stories on ShareChat live audio chatrooms on Janmashtami.
Talking about the feat, Shashank Shekhar, Senior Director, Content Strategy and Operations, ShareChat & Moj said, “ShareChat is the beating heart of India's celebrations, where tradition meets the digital age. We are thrilled to have set a record for the maximum number of wishes shared on a festival online. Our platform's position to bring people together, ignite conversations, and spread festive joy has been demonstrated in this spectacular achievement.”
Sugata Das – Operations Manager, India Book of Records said, “Festival celebrations have seen a transformational shift in the digital era. Most festivals are now celebrated online with wishes being shared digitally. This is a remarkable achievement and a testament to ShareChat's popularity as a platform for people to connect with each other and celebrate their culture and traditions. We congratulate ShareChat and its users on this achievement.”
The top three languages users that interacted with Janmashtami content on ShareChat were Hindi, Marathi, and Rajasthani. Janmashtami wishes content on ShareChat received 336.8 million views, suggesting that people were not only eager to share their greetings with each other but also loved consuming the devotional content on this auspicious occasion.