· Launches a digital campaign #MinutesOfAMompreneur to recognize and applaud the much-underappreciated multitasking role of a female entrepreneur in nurturing their baby – their business.
· Aims to reach about 1 million aspirational women through social media, with the goal of empowering MSMEs and encouraging women entrepreneurship.
· Provides rate competitive loans to women-owned businesses.
The growing number of women business owners in India gives the economy a significant boost. Women’s increased participation in the workforce has created jobs and helped millions of families lead a better life. Over 20% of women in India are the owners of MSME businesses, which are regarded as the foundation of the economy. They make up more than 23% of the work market, and U GRO Capital, a Data-Tech NBFC supports these MSMEs to reach their full potential with customized credit solutions and timely finance.
U GRO Capital takes inspiration from the Women Entrepreneurs of India who nurture their business like their baby and has launched #MinutesOfAMompreneur (M.O.M.), a digital campaign that recognizes all women entrepreneurs for their leadership skills and their dominance in new-age industries. U GRO Capital is India’s first data driven underwriting platform which uses the power of GST, Banking and repayment behavior on Bureau for credit decisioning. The Company has observed that when there is a woman partner, stakeholder, or guarantor, the borrowers are more credit conscious.
U GRO Capital’s majority of INR 6,000 Cr. loan portfolio has at least one-woman borrower participating on the loan structure, and with M.O.M., it applauds all the women entrepreneurs for their commendable business skills, high-precision work and better productivity levels. The Company plans to showcase the MSMEs led by its women borrowers to encourage and promote entrepreneurship among all women entrepreneurs across India. As a run-up to the Mother’s Day, U GRO plans to engage with around 1 million women across social media, hear their story, share, and take inspiration and collaborate with them to provide quality credit so that they can scale up their business.
Speaking about #MinutesOfAMompreneur, Monika Kapoor, Business Head, Secured and Unsecured at U GRO capital said, “I have seen a large number of women borrowers running their business more efficiently due to their superior qualities of multi-tasking, high risk appetite, adaptability and higher EQ. Women are far more disciplined with their financial behavior with their inherent nurturing skill. With this campaign we want to inspire all women across India who wish to take a leap in to entrepreneurship by sharing stories of successful women founders.”